Thursday Stir

By Kyle O'Brien 

-Hyundai launched the 2024 Santa Fe with a national campaign from Innocean USA during professional football’s conference championship games. The campaign, “Vikings,” encourages viewers to conquer the weekend in the all-new Santa Fe, with a Viking twist. A family of Vikings makes their rugged lives a bit easier by driving the Santa Fe through the wilderness to a vista that serves as a camping spot, as the family then transforms into a modern bunch of campers.

-A video of a younger David Droga reemerged this month, and sees the now Accenture Song CEO outlining a mathematical formula for what makes a good ad.


-The Super Bowl touches multiple industries and keeps companies like FanDuel and Squarespace coming back for more.

-The Clydesdales are back for Budweiser’s Big Game spot, along with a furry friend that helps the horse team deliver a load of Bud to a mountain town.

-More Super Bowl spots are being released, including one from Oreo that finds Kris Jenner twisting a cookie to decide the future of her televised family.

David and Victoria Beckham might seem unlikely Super Bowl spokespeople, but Uber Eats has found a funny way to feature the pair.

-The New York Festivals AME Awards, now in its 30th year of honoring advertising and marketing effectiveness, has announced the 2024 Grand Jury of strategists recruited to judge entries. The jury represents 30 countries worldwide, embracing the partnership between creativity and effectiveness, and hailing from Argentina to the UAE, Brazil to Singapore, Ecuador to Sweden.