-Disney and Pixar have teamed up with Cricket Wireless for the first time to celebrate the all-new feature film “Elemental” with ads featuring Cricket characters watching and commenting on the film’s trailer. Argonaut, Cricket’s long-time creative agency of record, helped develop the campaign which will run on DirectTV as well as Meta, Snap and Pinterest. In the spots, Cricket characters talk about how opposites attract, but still, they share a bond with Cricket’s strong 5G network. Cricket is also hosting a “Fly Away to the Premiere” sweepstakes with a chance to be one of the first to see “Elemental” at the Los Angeles premiere event.
-Goodby Silverstein & Partners has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years.
-Adweek will be at Cannes and we’re giving you a taste of what winning a Cannes Lion is all about from our coverage of the final night awards show over the past several years.
-How did FTX go from revolutionary to criminal? Listen to the latest The Great Fail podcast to hear the full story with Adweek’s Jason Notte.
-Bacardi is encouraging people to make the most of the upcoming summer season through its “Do What Moves You” campaign featuring AR, kicking off in June.
-Now in 46 countries and producing 100,000 bikes a year, the U.K’s largest bicycle maker, Brompton, is on an awareness-building mission with a global marketing campaign.
-Red Roof is turning the tide on pet owners with a new campaign that asks people to “Stay.” Known for its #PetsStayFree policy, the pet-friendly economy lodging brand is celebrating its 50th anniversary and National Pet Month through an integrated campaign that rewards pet parents by giving away over 50 free nights. The initiative, #PeopleStayFree, developed by agency Acadia features giveaways and promotions running on social media throughout the month of May. The initiative kicks off with a series of online videos that show pet owners trying to “stay” as they are covered in peanut butter, dog treats and pet goodies while their dogs do whatever they please.
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