Sprinkles Chooses Austin Agency Proof as its AOR

By Kyle O'Brien 

Sprinkles, the national bakery brand known for its iconic Red Velvet and cupcake ATMs, has named Austin agency Proof as its creative, social, digital and media agency of record after a competitive review. The win was sparked by Sprinkles’ desire to consolidate its marketing efforts with one full-service agency.

The brand, which originated in Southern California but now calls Austin home, was drawn to Proof’s collaborative creative approach and food and retail work for brands including Subway, Stubbs BBQ sauces, Apothic Wines and Del Frisco’s Grille.

Since launching in 2005, Sprinkles has grown its footprint, with currently with over 50 bakery and ATM locations, along with a booming ecommerce business that, in addition to its cupcakes, ships chocolates, cakes and cookies anywhere in the country. As Sprinkles expands its business through digital transformation and franchising, the brand sought out a partner that would align with its core values and found that in Proof, a Worldwide Partners member agency.


“It’s critical that our partners are as passionate about the Sprinkles brand as we are,” said Michelle Wong, CMO, Sprinkles in a statement. “The team at Proof showed us just that and we look forward to continuing to grow our business with them.”

The initial work kicks off with national social, email and creative brand initiatives that focus on Sprinkle’s unique offering of limited time only products and promotions.

“As a brand liberation agency, we focus on unleashing the brand potential that catapults clients in ways they have not yet realized,” said Bryan Christian, founder and CEO of Proof in a statement. “By merging our creative talent and media savvy under one roof for Sprinkles, we will be able to help bring ideas to life in a way that will be non-stop fun.”