Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Next up is Dean Rojas, c0-founder and president of Gassed, a new agency that acquires new customers for brands through TikTok ads.
Dean Rojas of Gassed poses with a screen full of organized files, thanks to Frame.io.
What is one tool you use all the time at work, and how does it inspire your work?
Frame.io, an online file sharing platform.
Why is it your favorite?
If you’re a video creative you know files can go everywhere. This is a simple tool that keeps everything in place, lets anybody leave notes at timestamps, and you can even drag and drop concepts to condense your “versions” all into one space. Since it’s cloud based, you can upload and download video projects and leave notes from anywhere (even your phone).
How did you acquire your tool or hear about it for the first time?
I first started using this program at Dr.Squatch—for the first few years our entire creative suite was on Google Drive and it was just chaos.
How does it help you be successful?
This has helped with my personal workflow and internal organization, but it also serves as a powerful tool for our clients to leave direct feedback on our videos without any confusion of “where in the video X happened.”
Does it have sentimental value?
I wouldn’t say it has sentimental value, no.
Do you think your tool could go TikTok viral?
It is a very niche tool for project management—I do believe it could go viral in select groups but not overall on TikTok, however I’m sure the behemoth of TikTok will come out with its own similar proprietary software in the future.
We want to know what tools you use to make you successful. If you’d like to contribute or know someone who would want to be featured in Tools of the Trade, contact kyle.obrien@adweek.com and fill out our survey.