Ahead of the long weekend, agencies are celebrating their biggest recent wins across the board.
22Squared
22Squared was selected as agency of record for Pairwise’s Conscious Foods brand. The agency will lead brand strategy, media planning and buying and creative development for digital and traditional media channels.
Acoustic
Global marketing and customer engagement platform for brands, Acoustic, launched Acoustic Connect. This new platform equips marketers with behavioral insights and offers total visibility from campaign launch to conversion, increasing capabilities for consumer engagement.
Bader Rutter
Bader Rutter was named agency of the year at B2B Marketing’s Elevation Awards. It took home additional awards as well, included Marketer of the Year for Bader Rutter client Becky Lambert of Zoetis, gold for best use of live digital of hybrid event marketing, gold for best purpose-led initiative, silver for best use of creative and silver for most commercially successful program.
Faith
VCCP launched faith, a new AI creative agency that is taking on Sage as its founding client. The agency will act as VCCP’s generative AI creative shop, producing work for new and existing clients. Partnerships with two universities will serve as an explorative R&D hub.
Fuseideas
Fuseideas won gold at the 40th Annual Healthcare Advertising Awards. The gold came in recognition of “StrengthenME,” a campaign created for the Maine Department of Health and Human Services to offer support, resources and reassurance for Maine residents dealing with the stress and impact of Covid-19.
Headspace
Headspace expanded its partnership with Yes Theory to bring its founder Thomas Brag into the app for a creator collection called the “Seeking Discomfort Collection.” The brands’ partnership began in 2021 and since has produced four YouTube videos with a combined 11.7 million views and counting.
Hook
Hook is accepting applications for Sandbox U’s Fall 2023 session. Sandbox U is an external 10 week mentorship program that exposes participants to creative professions through virtual mentorship.
Instrument
Stagwell agency Instrument released new brand positioning to unify its product, engineering, digital design and brand marketing capabilities, while also underscoring how it has helped brands like Nike, Levi’s and Marriott reinvent their brands through digital experiences. Two new core service offerings, content innovation and experience innovation, are now included.
Proof
Proof was elected as agency of record for national bakery brand Sprinkles. The agency will lead creative, social, digital and media for the brand.
Republica Havas Group
Republica Havas Group took home 23 Telly awards, its biggest win to date at this annual show. The awards include four golds, six silver and 13 bronze for work with five key clients, including Sedano’s Supermarkets, AARP, Baptist Health, Azamara Cruises and Reckitt (Finish).
Together Group
Together Group acquired luxury content house North Six. The acquisition aims to create revenue synergies with Together Group’s existing agency portfolio, offering clients a diverse menu of content and experiential services from over 10 locations worldwide.
WPP
Eleven leaders at WPP were honored in the 2023 Empower Role Model lists for advancing inclusion and diversity. Empower Top 100 Ethnic Minority Executive Role Models include Dionne Aiken, Dorothy Burwell, Debbie Ellision, Shelina Janmohamed, Kirk McDonald and Niken Wresniwiro. Empower Top 100 Ethnic Minority Future Leaders include Narmda Bhudia, Andre Charles-Foster and Amber Tomlinson. Empower Top 50 Advocate Executive Role Models include Mark Read and Jennifer Remling.