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In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play.
The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons.
Now in 46 countries and producing 100,000 bikes a year, the U.K’s largest bicycle maker, Brompton, is on an awareness-building mission. A global marketing campaign and new creative platform, “ab ra ca dab ra,” are just the start.
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