-Swedish creative agency Animal is putting some strange sounds in the mouths of singers in a new campaign for Soundtrack Your Brand, a company that helps customize playlists for businesses with a catalog of 58 million songs and playlists. “Your business, your playlist” highlights venues that are definitely playing the wrong music for their atmosphere, like a glam rocking opera singer at a romantic restaurant and a salsa singer doing the robot to some odd electronica in a tropical hotel lobby. Both scenarios are remedied by business owners getting it right with Soundtrack Your Brand.
-Raindrop Agency helped Dr. Squatch get to the Super Bowl and now the agency brings its magic to its own promotional video in the same slick style.
-Group Black, a collective and accelerator for Black-owned media, has secured a significant media investment from the consumer goods corporation Procter & Gamble.
-Jack in the Box has chosen a new roster of agencies, with TBWA\Chiat\Day LA being named lead creative agency for the restaurant chain.
-Burger King Brazil teamed up with agency David São Paulo to create Poop Emoji ice cream.
-In France, Burger King is showing its support to millions of motorists who have been affected by rising fuel costs by lowering the cost of a Whopper.
-The Canadian Down Syndrome Society is reminding people that love has no labels and comes in many different forms.
-To recognize World Water Day, Pantone teamed up with charity: water to launch the “Color of Dirty Water,” which paints a picture of the dirty water millions around the world drink.