Pantone Paints a Clear Picture of the Water Crisis With a Striking Color Story Campaign

The brand collaborates with charity: water to bring to life a distressing reality

Each year, Pantone exercises its position as the reigning authority in color communication to crown the official color of the year—a moment that art, fashion and design enthusiasts await annually. Now, the brand is applying its expertise to identify a new, very critical selection of tones: the colors of water insecurity.

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