View Post Agencies | Campaigns BBDO NY and Joe Montana Stay Strong for AT&T By Patrick Coffee on Jan. 12, 2015 - 12:00 PM In a campaign scheduled to culminate with tonight’s first-ever College Football Championship, BBDO New York focuses on a single fact for client AT&T: the provider offers customers “the nation’s strongest LTE ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | TV twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’ By Erik Oster on Sep. 22, 2014 - 3:01 PM Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.” The R ...
View Post Agencies ESPN, W+K Enlist NFL Stars for Their Fantasy League By Patrick Coffee on Sep. 2, 2014 - 1:54 PM ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays ...
View Post Agencies | Brands | Campaigns | People | Sports | TV The Martin Agency Brings Back Jordan for Hanes By Erik Oster on Jul. 17, 2014 - 11:37 AM Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks h ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry By Erik Oster on Jan. 28, 2014 - 10:42 AM More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering. The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos ...
View Post Agencies | Brands | Campaigns Snickers Plays What-If in Two New Commercials By Jordan Teicher on Jan. 27, 2014 - 2:42 PM To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades a ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
View Post Ad Biz | Agencies | Sports | What The?? Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker By Jordan Teicher on Aug. 20, 2013 - 3:30 PM Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that ...
View Post Agencies | Brands | Campaigns | Sports James Harden Can Act for Foot Locker, But He Definitely Can’t Sing By Jordan Teicher on Aug. 15, 2013 - 2:52 PM Not only should you fear James Harden’s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Dei ...