James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

By Jordan Teicher 

Not only should you fear James Harden’s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.


Credits after the jump.

Chief Creative Officer:                                     David Lubars
Senior Creative Director:                                 Chris Beresford-Hill

Senior Creative Director:                                 Dan Lucey

ACD/Copywriter:                                              Jessica Coulter

ACD/Art Director:                                            Matt Sorrell

Executive Producer:                                         Anthony Curti

Executive Music Producer:                               Melissa Chester


Senior Account Director:                                 Troy Tarwater

Account Director:                                             Janelle Van Wonderen

Account Executive:                                          Nick Robbins


Production Company:                                      O Positive

Director:                                                          Jim Jenkins

Executive Producer:                                         Ralph Laucella

EP/Line Producer:                                            Marc Grill

Director of Photography:                                 Jeff Cutter

Head of Production/Production Manager:       Devon Clark

Production Designer:                                       Jason Edmonds


Editorial:                                                          Mackenzie Cutler

Editor:                                                              Ian Mackenzie

Assistant Editor:                                              Nick Divers

Executive Producer:                                         Sasha Hirshfeld

Sound Design:                                                 Sam Shaffer


Sound:                                                             Sound Lounge

Sound Mixer:                                                   Tom Jucarone


Music:                                                              Volition

Composer/Lyrics:                                            Wendell Hanes


VFX/Conform:                                                  Schmigital

Smoke Artist:                                                   Jimmy Hayhow


Color:                                                               CO3

Colorist:                                                           Tim Masick


GFX:                                                                 Hornet inc