twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’

By Erik Oster 

Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.”

The “Rules are Meant to be Exploded” marketing campaign for the title began all the way back in June, including a giant, interactive balloon of character Fizzie at E3. Fizzie is around for this effort, repeating a profanity-laced line at the end of the spot (visitors are asked to enter their date of birth before viewing). The ad promotes the game as too intense for a live action trailer (which has become something of the default for big game releases) as it parodies an attempt to make one for the game in which everything goes wrong, off-screen. It’s kind of a clever approach, and even finds a unique way to incorporate gameplay footage, but, unfortunately, it’s just too long for its own good, with the full-length online version clocking in at almost four and a half minutes. A 2:30 version will air tomorrow on Adult Swim’s Robot Chicken, and the integrated campaign will continue through the game’s October 28th release and beyond.



Film Title: “The Un-Filmable Game”

Game Title/Product:  Sunset Overdrive

Client:  Xbox


Agency: twofifteenmccann

Chief Creative Officer: Scott Duchon

Art Director: Tor Kologlu

ACD/Copywriter: Neil Bruce

Senior Producer: Brandon Romer

Director of Integrated Production: Alex Spahr

Business Director: Peter Goldstein

Account Management Supervisor: Nathan Shamban

Account Executive: Niko DeMordaunt


Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Scott Howard

Line Producer: Emily Skinner

Director of Photography: Chris Soos

Production Designer: Jahmin Assa


Editorial Company: Mackenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Brendan Hogan

Executive Producer: Sasha Hirschfield


VFX Studio: Eight VFX

VFX Supervisor: Jean Marc Demmer

VFX Producer: Michael Shores

Compositors: Vincent Blin, Joe Chiao

FX Artist: Yu Fujji

Roto Artist: Marianne Magne

VFX Coordinator: Evan Kantor

Executive Producer: Baptiste Andrieux, Shira Boardman

End Title Sequence: Gentleman Scholar

Sound Design: Brian Emrich; Sam Shaffer, Mackenzie Cutler

Mixing Studio: Lime Studios

Mixer: Rohan Young

Assistant: Jeff Malen