Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.
Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits.
Credits:
E3 Installation: Fizzie
Game title: Sunset Overdrive
Client: Xbox
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Art Director: Tor Weeks
Copywriter: Neil Bruce
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Management Supervisor: Nathan Shamban
Account Executive: Niko DeMourdant
Production Studio: Mirada Studios
Creative Director/Lead Engineer: Adam Sadowsky/Syyn Labs
Executive Producer/Partner: Javier Jimenez
President: John Fragomeni
Executive Producer/General Manager: Patrick Nugent
Head of Production: Ben Leiser
Producer: Nathan Haener