View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Agencies | Brands | Campaigns | Sports | TV SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden By Erik Oster on Nov. 20, 2014 - 12:11 PM Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and S ...
View Post Agencies ESPN, W+K Enlist NFL Stars for Their Fantasy League By Patrick Coffee on Sep. 2, 2014 - 1:54 PM ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays ...
View Post Agencies | Campaigns W+K and ESPN Give College Football Fans a Moment in the Spotlight By Patrick Coffee on Aug. 28, 2014 - 11:47 AM W+K New York isn’t the only agency that’s been focused on football recently — and for good reason. Not only is the NFL about to start things up again, but this year’s college football season will be the fir ...
View Post Agencies | Campaigns W+K and ESPN Remind You That Monday Night Means Football By Patrick Coffee on Aug. 25, 2014 - 6:10 PM Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sund ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Finds ‘Different Ways In’ for ESPN By Erik Oster on Aug. 11, 2014 - 3:56 PM W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs. The campaign, entitled “Who’s ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY, Rudy Hype College Football Playoffs for ESPN By Erik Oster on Jul. 14, 2014 - 12:26 PM Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN. In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K NY, Metallica Rock out ‘This is SportsCenter’ By Erik Oster on Jul. 14, 2014 - 11:48 AM W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN off ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
