View Post Agencies | Campaigns | Sports | TV NBA on ESPN Crew Bunks Up for New RV Spot By Jordan Teicher on Oct. 22, 2013 - 9:23 AM Another day, another team-up between ESPN and W+K. “Inner Monologue,” the latest 30-second NBA on ESPN RV ad created by W+K New York, answers very important questions about the crew’s sleeping arrangements. Yes, ...
View Post Agencies | Brands | Campaigns | Sports | What The?? ESPN, W+K Go Back to Roots in Latest ‘This Is SportsCenter’ Installment By Erik Oster on Oct. 21, 2013 - 11:33 AM After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the “This Is SportsCenter” series so popular, employing humorous situations in the networkR ...
View Post Agencies | Brands | Campaigns New W+K NY ‘DaDaDa’ Spot Combines New with Familiar for ‘SportsCenter’ By Erik Oster on Sep. 23, 2013 - 2:41 PM ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
Agencies | Brands | Campaigns | TV ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for ‘SportsCenter’ By Bob Marshall on Sep. 6, 2012 - 2:30 PM Though one of the most consistently hilarious campaigns in the history of television advertising, it’s been a while since we’ve seen a “This is SportsCenter” spot really knock it out of the park. That is, u ...
Agencies | Brands | TV ESPN Honors Idiotic Sports Betting By Bob Marshall on Jan. 5, 2012 - 12:55 PM It’s been a while since we’ve seen a great ESPN spot from W+K, hasn’t it? Don’t get me wrong, I got a few good chuckles in while watching last year’s “Jumbotron Marriage Proposal.” But, I ...
Agencies | Brands | Campaigns Heineken Indicates When Handlebar Moustaches are Appropriate By Bob Marshall on Jul. 18, 2011 - 12:06 PM “The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course ...
Campaigns | People Kevin Costner Lends Voice to MLB Opening Day Spot By Bob Marshall on Mar. 18, 2011 - 1:13 PM In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,R ...
Campaigns Ovie Raids Sportscenter Offices By Bob Marshall on Jan. 6, 2011 - 12:36 PM These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has ...
Campaigns ESPN Shows Alabama Fans’ Lexicon is Severely Limited By Kiran Aditham on Dec. 22, 2010 - 2:28 PM Though last year’s BCS champs, the Alabama Crimson Tide, are out of contention this year, that hasn’t stopped the passion of its hometown fans, who show their team pride by constantly uttering “Roll Tide.” ...