W+K NY, Rudy Hype College Football Playoffs for ESPN

By Erik Oster 

Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.

In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football. When he reveals that the format won’t take effect until 2014 however, the reception falls somewhat flat. Filmed at St. Joseph High School in Brooklyn, New York, the spot takes place in 1975, the year Rudy Ruettiger played for Notre Dame. While the famously cheesy movie certainly deserved a satirical send up, W+K’s spot fails to really hit the mark and feels a bit drawn out at 90 seconds. Stick around for credits after the jump.



Client: ESPN

Campaign: “Rudy”

Creative Directors Brandon Henderson, Caleb Jensen
Art Director Jared White
Copywriter Will Binder
Executive Producer Temma Shoaf
Producer Blakely McKnight
Account Team Mike Welch, Joe Morelli, Brandon Pracht
Production Company M ss ng P eces
Director Ray Tintori
Executive Producer Ari Kuschnir and Kate Oppenheim
Director of Photography Rob Leitzell
Producer Corey Deckler


Editorial Company Arcade Edit
Editor Jeff Ferruzzo
Assistant Editor Laurel Smoliar
Post Producer Lauren Cancelosi/Anna Butler
Post Executive Producer Sila Soyer


VFX Company Arcade Edit
Senior Producer Tristian Wake
Production Asst.
Colorist CO3, Tom Poole


Mix Company Heard City
Mixer Keith Reynaud
Producer Gloria Pitagorski