W+K and ESPN Remind You That Monday Night Means Football

By Patrick Coffee 

Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”

In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.

It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:


Don’t worry, there’s plenty of Manning to go around after the jump.

…but first, here’s Redskins quarterback Robert Griffin III ignoring his team’s ongoing PR problems:

And the elder Manning, running under the tagline “no other night makes Peyton even scarier”. Now, which is more deliberate: his gait in this clip or the smooth, smooth flow he dropped for DirecTV earlier this month?

Brandon Marshall makes the more impressive entrance, but that might be the smoke machines talking:

Finally, here are your NFL champion Seattle Seahawks with nary a blue man or chunky soup can in sight.

We don’t even follow the sport and we’re excited.

Now, are you ready for some…oh, right.


TV CAMPAIGN: No Other Night Is Monday Night


Executive Creative Directors David Kolbusz, Susan Hoffman
Creative Directors Brandon Henderson, Caleb Jensen, Jimm Lasser
Art Director Erwin Federizo
Copywriter Eric Helin
Producer Alison Hill
Executive Producer Temma Shoaf
Head of Production Nick Setounski
Account Team Brandon Pracht, Mike Welch, Joe Morelli
Production Company NFL Films
Director Robert Gehring, Steve Trout
Director of Photography Dave Dart
Project Manager Michele Amos


Editorial Company NFL Films
Editor Jim Barnett
Producer Dave Stiles


VFX Company NFL Films
Colourist Chris Pepperman


Mix Company NFL Films
Mixer Steve Moseley


Compose By David Robidoux and assisted by Scott Anderson & Paul Taylor