Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett.
In the 30-second spot, which will run for six weeks, Harden fields a call from a mission control center as Everett and Verrett call with a technical problem on the set of SportsCenter. From here things take an unexpected turn, with a cameo by Houston Astros mascot Orbit. Without giving too much away, we can say that as far as “This is SportsCenter” spots go, this one is certainly on the stranger end. Harden, who also appeared in this memorable spot for Foot Locker a few months back, plays his part well, but we think this one will leave some people scratching their heads.
Credits:
W+K NEW YORK
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Brandon Henderson, Caleb Jensen
Copywriter: Scott Mahoney
Art Director: Dan Oliva
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Blakely McKnight
Account Team: Casey Jennings, Alex Scaros
Business Affairs: Sara Jagielski
PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Jason Reda
Director of Photography: David Morabito
EDITORIAL
Editorial Company: Arcade Editorial
Editor: Dave Anderson
Post Producer: Lauren Cancelosi
Post Executive Producer: Sila Soyer
VFX
VFX Company: The Mill
VFX Lead Flame/ 2D Lead: Jamin Clutcher
Producer: Clairellen Wallin
Co-Coordinator: Leigh-Anne Pike
TELECINE
Telecine Company: CO3
Colorist: Tom Poole
MIX
Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky