BBDO added to a recent series of client wins this morning by adding American Family Insurance to its roster (BBDO’s New York office won CVS/Caremark back in March just a few days after its San Francisco wing scored Wells Fargo).
BBDO New York will be the creative agency of record for AFI, which is one of the company’s largest providers of property casualty/auto insurance (among other services).
Ogilvy won the account back in 2010, and the company did not announce a review this time around. Here’s the Ogilvy & Mather Chicago spot that aired during the Super Bowl in January:
AFI has had a good year to date; the company reported a 5 percent earnings increase right around the time its executives were (probably) deciding whether to field creative pitches. In the release, the VP of marketing writes:
“We believe BBDO NY will play a significant role in helping us to continue to change the mindset of consumers about insurance.”
…so we’re interested in seeing where the agency takes its newest client.