Foot Locker and BBDO Share Your Favorite Sports Jokes

By Patrick Coffee 

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.


In the next spot, Foot Locker “fools” Manny Pacquiao into thinking that the “proposed boxing match” between himself and the world’s highest-paid athlete, Floyd Mayweather Jr.:

WWE’s John Cena, on the other hand, plays off the fact that his day job is no more “real” than his work as a D-list action movie star:

Finally, the Rockets’ James Harden reminds everyone that defense is not his strong suit (a fact confirmed by the SEO results for his name):

Our super-serious expert take: Foot Locker will sell a whole lot of shoes.


Foot Locker’s “Week of Greatness” Creative Credits


Agency: BBDO New York

Client: Foot Locker

Campaign: Weak of Greatness

“Harden” – “Pacquiao” -“Duncan/Rose” – “Cena”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey


Executive Producer: Tricia Lentini (Harden, Pacquiao, Duncan/Rose, Cena)

Executive Producer: Tara Leinwohl (Harden, Cena)

Executive Producer: Angelo Ferrugia (Pacquiao)

Executive Producer: Anthony Curti (Duncan/Rose)

Senior Copywriter: Mike Motch

Senior Art Director: Austin Mankey


Senior Account Director, Worldwide: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Samuel Henderson


Production Company: O Positive Films

Director: Kenny Herzog

Executive Producer: Marc Grill

Head of Production: Fran Borden

Line Producer: Ami Krane (Harden, Duncan/Rose, Cena)

Line Producer: Grayson Bithell (Pacquiao, Duncan/Rose)

Director of Photography: Marc Laliberte


Edit House: NO. 6

Editor: Chan Hatcher (Harden, Duncan/Rose)

Assistant Editor: Nick Schneider (Harden, Duncan/Rose)

Editor: Jason MacDonald (Pacquiao, Cena)

Assistant Editor: Ryan Bukowski (Pacquiao, Cena)


Visual Effects House: NO. 6

Sound Mixer: Tommy Juacarone/Sound Lounge