-The Martinez household is in chaos. There’s a kitchen fire, a child wielding a hairdryer and other assorted minor mayhem. Production company Doomsday Entertainment and director Ben Dean are behind that mayhem in “Chaos,” the latest effort for Expedia. The solution for the Martinez clan is to transport that chaos to a nice beach getaway through Expedia, so they can save their sanity, and their house.
-Amazon has landed former NBCU executive Krishan Bhatia as vp of global video advertising.
-Creative icon David Lubars has retired from BBDO for some very deserved time off.
-Controversial football star, and acquitted murder suspect, O.J. Simpson died last week, and his tale shows the risks of brands betting big on a celebrity.
-The cast of The Office gathers for a reunion in the Masters campaign for small business for AT&T from BBDO.
-Social Media Week concluded last week, and one panel found DoorDash chief marketing officer Kofi Amoo-Gottfried revealing the brand’s plans after its Super Bowl sweepstakes.
-True to its mission to unveil Oreo Cookies hiding in plain sight—as done with its OreoCodes for barcodes—the Mondelez brand’s latest work now turns fans’ attention to internet pop culture. More specifically the navigation icon/website menu popularly known as a “hamburger menu.” The brand’s claim is that its appearance is closer to a stack of Oreo cookies instead of a couple buns and a patty. As reinforcement to their claim, the company has made every single three-bar menu icon on the internet an Oreo cookie offer. When clicking on the menu and expanding it, consumers can use any of the tab or category names into promocodes for cookie offers at oreomenu.com.