-In an age when LinkedIn and Indeed are top destinations for job seekers, staffing services might be forgotten. But longtime staffing service Kelly is looking to remind people that they’re out there and finding good jobs for those seeking them. In a spot by Erich and Kallman, “Sonic Boom,” a not-so-subtle metaphor finds a supersonic jet serving as a catalyst for finding people jobs. As job finders get their offers, they are instantly blasted by high-speed tailwinds. A voice-over states: “Sound barrier go boom. Career barrier go boom.”
-Super Bowl ads are finding their way to viewers before the big game. But not all are in the national broadcast. Check out this slate of ads running regionally around the nation.
-Opinionated is introducing Drumstick ice cream treats to a wider audience in a Super Bowl spot featuring comedian Eric Andre.
-Google is back in the Super Bowl, highlighting its Guided Frame accessibility tool in a 60-second spot titled “Javier in Frame.”
-PepsiCo’s Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot by VaynerMedia starring rapper Ice Spice.
-Dove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports.
-Even though melanoma is the deadliest form of skin cancer, most people don’t take the time to check their skin for questionable moles. Non-profit F*ck Cancer wants to change that with Serious Foreplay, a new melanoma awareness campaign that encourages couples to do a skin scan before they do it. The suggestive campaign is based on studies that show partner-aided skin scans increase early detection of melanomas. Melanoma is about 98% curable when found early, so regular skin checks with a partner could be key to saving lives.