-Vitamix blenders are made to last, and a new campaign by Marcus Thomas for the brand shows how the mixers are handed down through generations. Jack’s 2008 Vitamix handed down in 2019 touts the blender’s craftsmanship and quality, while Sydney’s retro 1958 Vitamix handed down in 1989 and again in 2015 has been put to good use making citrus-based libations at a party. The longevity of the product is the highlight of the campaign and encourages users to hand their Vitamix down to their children.
-Crafting a multifaceted identity is an emblem of self-care for Pereira O’Dell’s Mona Munayyer Gonzalez.
-Retail media networks present an opportunity for CMOs to boost brand awareness, drive conversion and increase revenue, especially those in the consumer goods space.
-The CMO/franchisee relationship can often be contentious, but there are ways the two can get aligned, writes Adweek’s Robert Klara.
-The Uber brand has become synonymous with ride-hailing, but now the brand wants to create the same association with grocery delivery for its Uber Eats.
-In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas’ 50th birthday, and Hennessy looks to celebrate that milestone.
-Brands are facing a Threads fatigue as the app has lost nearly 80% of its daily active users.