-Audi is making art through brainwaves. To promote the new full-electronic vehicle, the Audi Q8 e-tron, Audi Canada has launched “Feel the Art of Audi,” a campaign from Bensimon Byrne that allows would-be drivers to both see and feel the future of premium mobility. Working with Canadian supermodel Coca Rocha, the agency partnered with 1stAveMachine for the campaign, using an array of biometric sensors to capture the lifelong Audi driver’s genuine responses to the new Q8’s design, performance and refinements. It then fed her responses—which ranged from awe, to exhilaration and serenity—into a custom-built AI art generator to transform them into dynamic digital art.
-The once-popular automat food delivery system died out long ago, but Brooklyn Dumpling Shop resurrects the novelty and convenience of the old automat while updating it with new technologies.
-Recruitment platform Indeed is taking advantage of a brightening global job market and the demise of the great resignation with a new campaign.
-The fourth era of advertising is upon us, and Rob Webster, co-founder of Canton, looks at the progression from AOL to AI.
-Academy Award-winning director Damien Chazelle tells a mind-bending tale about memory in a seven-minute film for Hennessy X.O. that was three years in the making.
-Listen to the latest episode of the Marketing Vanguard podcast to hear more about how Stephanie Fried’s journey from media maven to Fandom advocate continues to shape the evolving landscape of media and entertainment.
–Mobbie Nazar, chief strategy officer at We Are Social, writes about the three key themes that encapsulate the evolution of influence.