Hero Digital Joins with Avionos to Create a Commerce Powerhouse

By Kyle O'Brien 

Hero Digital, a customer experience agency, is joining forces with Avionos, a digital technology consultancy focused on delivering b-to-b commerce, marketing services, managed services and Salesforce/CRM solutions for fast-growth and enterprise brands.

The combination of Avionos and Hero Digital creates a digital experience and commerce powerhouse in the Salesforce and Adobe ecosystems. The combined company will operate as Hero Digital and will officially make Chicago its headquarters.

“We’re thrilled to join forces with Avionos. Together, our blend of capabilities in strategy, creativity, technology, data, and marketing brings a unique and differentiated offering in the marketplace serving clients’ digital experience and commerce needs,” said Jay Dettling, CEO of Hero Digital in a statement.


Dettling went on to say that partnership marks an acceleration in Hero Digital’s path to becoming an end-to-end service provider in the digital commerce space and it adds immediate value to both companies’ combined client base.

The Avionos team, led by CEO Scott Webb, brings extensive commerce expertise and has worked with companies including Transunion, Abbott, Bissell and Trex. Its strong relationship with Salesforce and Adobe in b-to-b commerce complements Hero Digital’s deep b-to-c commerce expertise and broader digital experience and technology capabilities.

“Over the last nine years, our team has worked incredibly hard to build innovative solutions for our clients driving our growth organically year over year,” said Webb in a statement. “We are excited to join forces with Hero Digital to accelerate that growth, bringing together Hero Digital’s strategy, creative, marketing and technology capabilities with Avionos’ technical expertise in Adobe and Salesforce b-to-b commerce and marketing. Our combined offerings and talent are a game changer for businesses that want to maximize their digital growth potential.”

Hero Digital recently appointed Dettling as its CEO and acquired b-to-c commerce company Omnichannel, with more plans to expand. It made Adweek’s Fastest Growing Agencies list in 2019.