Monday Stir

By Kyle O'Brien 

-A quarter of Ukraine’s child population has fled the country, leaving everything behind, including family members. Better Time Stories, a not-for-profit initiative to support Ukrainian refugee children and make them feel welcome through the power of books, has launched a new campaign from Boomerang, part of Publicis. A film shot in Ukraine, directed by Ukrainian film director, Anna Kopylova, captures the struggle of broken families affected by the war. Five bilingual children’s books were created for this purpose, which can be read aloud, remotely by a family member left behind via an app, while also learning the new language of the host country. Better Time Stories hopes that connected storytelling will bring back some joy into the lives of refugee children.

-Adweek’s 2022 Hotlist includes everything from legacy brands that are transforming themselves to stay on top to disruptive upstarts to creators.


-Adweek’s Media Visionary is Conan O’Brien.

-“Highland Rider,” for Virgin Media, features a highland cow riding a motorcycle.

-Publicis Sapient has released three documentary style films that show its value to current and potential clients.

-Walmart is using Livetopia, a popular game on Roblox, to launch a first-of-its-kind activation in an effort to drive users to Walmart Land.

-Adweek is updating the latest campaigns for the upcoming World Cup soccer event, including from partners including Budweiser, Adidas, Coca-Cola and Hyundai, as they are released.

-The latest Marketing Morsels features campaigns and stunts from Truff, Hidden Valley, Lil Nas X and more.