Friday Stir

By Kyle O'Brien 

-Fitness and lifestyle brand Equinox has launched its latest campaign, “Want it All” and it aims to be as stimulating as its workouts. The brand is setting a mantra to inspire a high-performance lifestyle. The campaign communicates the message to push towards the edge and hit goals, with equal parts indulgence, exertion, sexuality, extremism, achievement, growth and success. The visual realization, shot by photographer Zhong Lin, utilizes a visceral series of images that are meant to push audiences to pursue the limits of their inner desires. The sixteen desires are paired into eight juxtaposed visuals throughout the campaign.

-“Content” is an amorphous term, and WeTransfer says the future of content needs to have fewer buzzwords and more feelings.


-Whataburger gets in on the great wing debate with a humorous new campaign from McGarrah Jesse.

-Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek.

-To build buzz for its new VNL line of long-haul semis, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck.

-Amazon’s global brand platform continues with two tales of “New Beginnings,” using as a springboard the unexpected growth that fresh experiences can bring.

-Just as Americans focus on New Year’s resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council have released a new PSA that demonstrate how getting a high school equivalency can have a positive, lasting impression on an entire family or community. The film was produced by creative content agency Mofilm, and the work turns the concept of a yearbook on its head when Ariel, who got his high school equivalency with the support of an adult literacy center at age 22, is surprised and presented with a personalized yearbook with messages from his support network—friends, family and teachers. This yearbook is distinct as it celebrates not only Ariel’s accomplishment, but some of the people who will be positively impacted by his hard work and dedication. The story encourages adults without their high school diploma to take the first step towards achieving this goal.