Happy 2024 and happy post-holiday return to revolving door agency moves! We’re starting out January with a few of our favorite agency news clips of the week.
Attivo Group
New Zealand-based Attivo Group has acquired two IPG agencies—Hill Holliday and Deutsch New York. The move gives Attivo Group access to the New York and U.S. market.
Cardwell Beach
Cardwell Beach designed and launched a new website for Peavey Electronics Corporation. The new site features a sleeker contemporary design paired with a state-of-the-art ecommerce experience.
Colle McVoy
Colle McVoy has been named agency of record for Crystal Farms, a leading dairy brand and cheesemaker based in the Midwest, following a competitive review.
Courage
Courage has been chosen as the agency of record for Taco Bell Canada. The new relationship will see the Toronto-based shop leveraging the QSR brand’s cultural status for new creative, brand acts and all of its social media.
CG Life
CG Life launched a brand refresh with its new tagline, “Shaped by Science.” The company will host a year-long celebration, starting with featured insights on social channels from researchers, inventors and marketers illustrating how they have been shaped by science.
McGarrah Jesse
Omlet, a U.K.-based pet products company, has selected independent creative shop McGarrah Jessee (McJ) as its new agency partner as the company embarks on a journey to become America’s go-to brand for raising chickens.
TKO Group Holdings
Premium sports and entertainment company TKO merged the UFC and WWE global partnerships teams into one unit. This move aims to provide blue-chip brands with access to two of the world’s most iconic sports and entertainment properties.