Courage Wins AOR Relationship with Taco Bell Canada

By Kyle O'Brien 

Taco Bell has selected Courage as its Canadian agency of record following a competitive pitch process. The new relationship will see the Toronto-based shop leveraging the QSR brand’s cultural status for new creative, brand acts and all of its social media.

Taco Bell has chosen Courage as its agency of record in Canada.

“Getting to work with Taco Bell, a global favorite that isn’t afraid to make noise, is an absolute dream and we couldn’t be more grateful,” said Joel Holtby, co-founder and co-CCO at Courage in a statement. “We’re just so excited to work with a cultural staple that has creativity in its DNA.”


With over 170 locations across eight provinces in Canada, and 8,000+ locations around the globe, Taco Bell continues to be the leading Mexican-inspired quick service chain in the world. Through its partnership with Courage, the brand aims to lean on its bold voice to create standout moments for its loyal fanbase as well as attracting new consumers.

“Amid a market that is overrun with a lot of the same ideas, we strongly believe that creativity is the greatest tool we have to help us stand apart from the crowd,” said Devon Lawrence, Taco Bell Canada’s marketing director in a statement. “Finding an agency that innately understood this was crucial to our search, and we feel we’ve absolutely found that in Courage.”

Courage’s first work with Taco Bell is expected to launch in Spring 2024.

This is the second Yum! Brand client win for Courage, as the agency also works with KFC.