Friday Stir

By Kyle O'Brien 

-Dogs and vacuums been at odds for as long as vacuum technology has existed, but iRobot is hoping a new prototype will help calm the beasts. The prototype attachment for Roombas is called T.R.E.A.T. (Tasty Reward Emission Apparatus Thingy), and it dispenses dog treats on demand, so instead of barking and biting at the self-propelled vacuum, your furry friends follow it. T.R.E.A.T. is a result of an internal iRobot engineering hackathon, but there’s a catch: T.R.E.A.T. is an experimental prototype and is not available for purchase at this time. However, pet owners can sign up to participate in a trial and receive the attachment to use at home. To be considered for the trial, consumers must complete the form on the T.R.E.A.T. website and select participants will be chosen to receive the prototype. The campaign was created with agency Erich & Kallman.

-United Airlines is Wrexham Football Club’s latest major sponsor, according to a video posted by Ryan Reynolds and Rob McElhenney.


-Three AAPI agency CSOs wrote about leadership and took a closer look at the impact of cultural stereotypes within the ad industry.

-The 15th annual Social Media Week (#SMW) took place last month at the iconic TWA Hotel, and now you can watch all three days of main stage content in Adweek’s gallery.

-To capture the spirit of Spider-Man: Across the Spider-Verse, the film’s studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer.

-Unilever has launched the Inclusive Set Commitment, a pledge that mandates all productions over $106,000 will include at least one person with a disability as part of the production crew.

-The American Advertising Federation (AAF) hosted its annual ADMERICA National Conference June 1-4. Highlights included: Helen Lin, chief digital officer at Publicis Groupe, and Jack Bamberger, global chief revenue officer at Captify, were named 2023-24 AAF Board chair and vice chair, respectively. Winners from this year’s American Advertising Awards (ADDYs) were announced, with the “Hands Free” integrated campaign from Goodby Silverstein & Partners for Cheetos winning Best of Show. Best of Show for the student portion of the competition went to Miami Ad School’s Ashlee Eakin. Liberty University was named the winner of the National Student Advertising Competition. Kevin Dobbs, executive director, AAF District 10, was presented the Barton A. Cummings Gold Award for volunteer service.

-To get access to gamers during the recent World Cup, Dentsu Malaysia created a real-time, in-game hack for football gamers to order special Cheesy Poppers Pizza combos from Pizza Hut. Every time a goal was scored on live TV, a unique “Cheese Code” dropped on dynamic A-boards in mobile football games. Gamers could simply tap on the board to order limited-edition pizza combos in real life. The codes were created by combining player names with pizza toppings: Mbappepperoni, Crispiano, Mezzirella, Neymarinara and others. The result? Cheesy Poppers got a 14% surge in sales in just 25 days.