This Thursday, we’re celebrating a number of new product offerings, partnerships and moves towards innovation within a constantly evolving industry.
Association of National Advertisers
The Association of National Advertisers (ANA) updated its services agreement template. The template is meant for use by advertising when contracting with media buying agencies.
C-360 Agency was chosen as the agency partner for Robotic Marketer’s artificial intelligence marketing strategy partnership. The new AI tool analyzes market trends and consumer behavior to create detailed marketing plans.
ColinKurtis Advertising was named agency of record for Belshaw. The agency specializes in strategic brand and communication solutions for the food industry.
Colossus was named agency of record for P&G vitamin and supplement brand New Chapter. Colossus will lead creative and strategy duties for the brand.
CourtAvenue partnered with image analytics software provider Vizit to bring a holistic view of the digital consumer. The partnership will yield consumer first digital experiences to brands.
Crosby won a $1.9 million contract with Telehealth.HHS.gov. The agency will conduct formative research and create an integrated marketing campaign that drives awareness, visits and engagement with the site.
Dept is tapping into Salesforce’s generative AI offering to boost end-to-end commerce and marketing services. The agency is using Salesforce’s offering to build a generative AI ecosystem with new accelerators, large language and data models and integrations.
Dunn&Co. was selected as the creative agency for Mellow Mushroom. The agency will provide creative execution, brand strategy, digital design and media planning.
Equativ is celebrating the one-year anniversary of its rebrand. The anniversary comes after reaching a record $100 million in global net recurring revenue.
InnoVision Marketing Group
InnoVision Marketing Group won La Boulangerie Boul’Mich as a new client. The agency will assist the brand in expanding national reach, awareness and franchise growth.
Joan Creative launched its newest international office, Joan London. The new location will aim to accelerate the agency’s global expansion and serve clients in the U.K. and EMEA.
Kafka Media Group
Kafka Media Group was named agency of record for Victory Productions. The agency was tapped to promote its 2023 season of live theater and entertainment, support diverse and inclusive performance productions and provide local articles with opportunities to collaborate with world-renowned performers.
Manifest won as Daiya’s public relations agency of record in the North America market. The agency will provide bicoastal support across New York City and Los Angeles based studios and implement a strategic press office to reach new consumers.
Marbury Creative Group
Marbury Creative Group won a best online commercial Telly for its Bank of Joyce campaign. The campaign was developed with six commercial spots featuring witty brand character Joyce for GBC.
American Express won best in show at the ANA B2B awards ceremony, while MRM was the other big winner, taking home the B2B large agency of the year award.
Nickelytics has partnered with Cartken and Duradry to revolutionize advertising in Miami. The collaboration combines the capabilities of Nickelytics’ out-of-home advertising platform and Cateken’s autonomous delivery robots to deliver a dynamic advertising campaign for Duradry.
PRX partnered with Sonic Union to provide podcast creation and production services. The strategic partnership will serve brands and agencies looking to create original podcasts.
Publicis Groupe launched Publicis PX. The offering connects Publicis’ global audience data, media capabilities, marketing transformation expertise and studio network with Adobe’s content supply chain solution.
Rethink Retail partnered with Channel V Media to enhance tech companies’ exposure at the NRF. The partnership provides companies with a new approach to capitalize their presence at leading retail industry trade shows.
Sage Growth Partners
Sage Growth Partners and ProgenyHealth received an award for best use of media relations in 2023 at HITMC Awards. The awards celebrate creative excellence, concepts, execution and outstanding leadership in healthcare marketing, PR and communications.
Stein IAS is collaborating with LinkedIn to provide advanced targeting capabilities. The new platform, which includes LinkedIn’s audience insights API, provides exclusive insights for clients.
The Local Collective
The Local Collective was chosen as the localized agency lead in Canada for Dine Brands International. The agency will work to grow and expand IHOP and Applebee’s restaurants’ presence in the region through strategic media planning.
Vistar Media launched an advertising design studio. Vistar Studio aims to reimagine digital out-of-home, enabling brands to fully tap into the format.
We the People rebranded as WTP Pictures. The rebrand represents a mission to usher in a new global roster and bolster creative services.