Friday Stir

By Kyle O'Brien 

-Denver agency Cactus has released its first campaign for the North Carolina Education Lottery (NCEL), titled “Winners Club,” since becoming the lottery’s agency-of-record account earlier this year. The first TV spot, “Pizza Party,” shows a burgeoning club of winners, while the second spot, “Jackpot Scratch,” features a couple trying to fix their broken marriage, though their problems may exceed beyond the lottery game they can both agree upon.

-Publicis Media’s Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer, just as the agency is planning a brand refresh.


-In other Publicis news, Publicis Groupe is expanding its creative business Le Pub, which was originally launched to service Heineken, into Latin America, Asia and Africa.

-Hormonal birth control ring maker Annovera is looking to destigmatize in a new spot from McCann Worldgroup, urging women to “un-apologize.”

-A campaign for Greek beer brand Alfa explores just how intrusive to relationships the amount of time people spend on their phones can become.

-Ahead of Father’s Day, charity Prostate Cancer U.K. is giving dads the more nuanced celebration they deserve—and delivering a poignant message to boot.

Ryan Reynolds has recruited prolific dad Nick Cannon to make Aviation Gin’s “Vasectomy” drink.

-As marketers continue to chase an ad-resistant Gen Z, Emma Chamberlain’s casual demeanor and commitment to candor has brands dying to get on her good side.