#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
With Father’s Day quickly approaching, marketers can count on one thing: Ryan Reynolds and Aviation Gin will have something to say about it. Last year, the Maximum Effort co-founder and Aviation Gin owner introduced a new gin-based cocktail called The Vasectomy—a flavorful concoction made with tonic water, cranberry juice and a twist of lemon (or the pre-squeezed bottled juice, if you’re a particularly busy dad).
This year, Reynolds and the brand are resharing the drink in a new-ish video but with a different, somewhat culturally apt twist: Nick Cannon.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in