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Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to “Un-apologize” and embrace what they want and don’t want in life and in a contraceptive.
The spot, which has both a longform version and a 60-second cut, opens with comedian Whitney Cummings dressed in bright pink and sitting in a matching room.
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