The Strategist, Vox Media

Clever, stylish and with just a touch of lip, The Strategist has elevated the tedious world of product recommendations into high art, and its bottom line has the receipts to prove it. Over the last year, led by its ASME Award-winning editor Maxine Builder, the commerce powerhouse has seen its revenue balloon 64% and its user base grow by 35%. It rolled out on-site shopping in July, giving browsers even fewer reasons to ever leave the site.

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