Before moving to Hyundai in October, Zepeda was a mainstay at the brand’s in-house agency, Innocean, making her transition to the auto brand seamless. In fact, Zepeda was still with the creative agency during the early stages of what would become her first hit, Hyundai’s Super Bowl commercial.
The star-studded spot featured a range of Boston-born celebrities like Chris Evans and John Krasinski speaking with an exaggerated Massachusetts inflection, introducing Hyundai’s new remote parking technology, Smart Park (“Smaht Pahk”).
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