Nuria Tarré

Last year, four of the 12 teams that make up the City Football Group won championships, a near-impossible feat and one that gave Tarré no shortage of marketing material. But rather than coast on the success of her organization, the chief marketing officer at CFG has used the momentum as an opportunity to double down on promotional efforts. In the last year, a Manchester City match in Lambeau Field—part of a U.S. preseason tour—drew record attendance, and the organization has seen upticks in success metrics such as content engagement, fan satisfaction, retail and membership.