Marisa Thalberg

Thalberg joined Lowe’s from Taco Bell in February 2020, a year that completely transformed many Americans’ relationships to their homes. An essential retailer, Lowe’s stayed open throughout the pandemic, which hit at the beginning of its biggest season: spring. Rather than take a step back, the retailer leaned in, engaging consumers on how homes were adapting to become offices, schools, gyms, day care centers and entertainment hubs all at once. Thalberg aimed to communicate with the 100-year-old retailer’s customers “in relevant, respectful and heartfelt ways,” she says, by encouraging fans to write