Melissa Bell

Community is an important focus for Bell, who leads 2K’s marketing strategy. Under her leadership, the gaming brand has focused on understanding what matters to its consumers and creating marketing strategies for its long list of titles including NBA 2K, WWE 2K and Borderlands. Bell led the marketing efforts for the relaunch of WWE 2K22 in March this year, which had the best opening month sales of any title in the franchise’s history. In the first month, the game had more than 156 million views of its YouTube videos, and Twitch users viewed more than 56 million hours of WWE 2K22 during the same time period. Bell