When former NFL brand and marketing svp Julie Haddon arrived at the NWSL as its first CMO last year, the league was still dealing with lingering scandals and drawing about 7,900 fans per match. But partners at Ally and CBS moved its 2022 title game into primetime, and the Women’s World Cup, Megan Rapinoe’s farewell and post-pandemic enthusiasm pushed 2023’s average attendance to more than 10,400—a 32% boost from a year earlier—helping the league draw more than 1 million fans to matches for the second straight year.
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