CreatorIQ Announces Snap Inc. Partnership To Scale Global Creator Discovery Capabilities
Business Wins
Announced at CreatorIQ Connect Europe, the integration will increase digital reach and make it easier for customers to activate campaigns with Snap creators, which increased by 140% YoY in 2023
OpenX Elevates Joel Meyer to SVP of Engineering
People Moves
In this role, Meyer will lead OpenX’s engineering function
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Agency Innovation
Dynamic Flooring shifts the power back to publishers, giving them the necessary tools and flexibility to maximise ad revenue through dynamic and adjustable floor prices.
Fake CTV Content Persists Amid Increased Spending, According to Peer39 CTV Report
Business Wins
Q1 2024 study finds that fake content is up since 2023, while overnight impressions account for up to 15% of all campaign impressions
Blockboard CEO Matt Wasserlauf Discusses Ad Waste and Fraud in ANA
Agency Innovation
The Association of National Advertisers (ANA) published this week an article by Matt Wasserlauf, CEO of Blockboard, that explores pressing topics of ad waste and fraud as billions are committed [...]
OAREX Releases Q4 2023 Digital Media Revenue Report, Reveals More Low Growth & Volatility
Agency Innovation
The Q4 2023 OAREX Digital Media Revenue Report data reveals overall digital media revenue performance remained flat
LoopMe announces the launch of its AI Academy
Agency Innovation
LoopMe releases accreditation program to develop industry understanding of AI
Roku and iSpot Announce Streaming Audience Measurement Partnership
Business Wins
First-of-its-kind partnership will unlock opportunities for Roku advertisers seeking best-in-class optimization and ad measurement through iSpot’s Unified Measurement solution
Equativ Appoints Ex-Amazon Exec to Head Up Data and Retail Media Offering
People Moves
Claude Spasevski is appointed as Equativ's new Senior Vice President (SVP)
Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps
Agency Innovation
Today, after three years of tweaking and running tests with partners, including both publishers and advertisers, Verve Group rolled out ATOM 3.0, an updated and more feature-rich version of the [...]