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Topic: Media

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

In Reshuffling Top Management, Ernie Simon Is Mindshare's New North American Chief

Replaces Colin Kinsella

Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It's just the latest challenge for Starcom

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will…

Mindshare Will Now Handle Media in the U.S. and Canada for Priceline's Booking.com

Site spent $96 million last year

Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada. The GroupM agency has been tapped to handle media strategy, planning and buying. Measured…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Norwegian Cruise Line Hires Omnicom Shops

BBDO, OMD replace The Martin Agency

Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media. The creative assignment spans traditional and digital…

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