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Topic: Media

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

GNC Is Searching Again, This Time for a Media Agency

Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

MDC's Assembly Creates and Fills a New Strategic Role

Paul Beck leads research operation

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social…

Are Brands Afraid of Sharing Their Consumers' Data With Facebook?

Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities

HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

JCPenney Reviews Its Media Business After More Than a Decade With OMD

Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

Maxus' U.K. Chief is the New Global Boss

Lindsay Pattison replaces Vikram Sakhuja

Lindsay Pattison, CEO of Maxus in the U.K., is the new global chief of the WPP Group shop. Pattison replaces Vikram Sakhuja, who will remain in an undisclosed position within GroupM,…

This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

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