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Topic: Media

Accounts in Review: Tire Retailer Ups Its Game And Infiniti, Anheuser-Busch finalists await decisions

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt…

October 10, 2014, 2:00 PM EDT

This Media Agency Gets a Windfall Out of Bayer's Merck Deal Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

October 10, 2014, 12:33 PM EDT

Accounts in Review: See What's Up for Grabs and Who's Chasing It Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

October 3, 2014, 3:28 PM EDT

Publicis Groupe Is the Big Winner in Samsung's Global Review Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

Office Depot Selects New Agencies McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

September 30, 2014, 10:27 AM EDT

How Shane Smith Built Vice Into a $2.5 Billion Empire 2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

September 29, 2014, 12:04 AM EDT

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Ashley Furniture Taps McCann as Creative Lead Compass Point Media will plan media

Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with corporate sibling Compass…

June 12, 2014, 1:13 PM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

OMG, UM Win Heinz Media Duties Replacing Dentsu Aegis, Cramer-Krasselt

H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while…

May 14, 2014, 2:55 PM EDT

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