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Topic: Media

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

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