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Topic: Media

Capital N.Y. Is Rolling Out a Nearly $6,000 Annual Paywall ‘Must-reads’ come at a price

Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico,…

January 20, 2014, 10:22 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

A Look at Some of the Key Media Bills Being Introduced Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

November 25, 2013, 9:59 PM EST

Adweek’s Bright Past, Big Future Celebrating 35 years

Personally, I’ve always found anniversaries hard to swallow. They mark the inevitable passing of time and the inescapable advance of waistlines and those smarty-pants millennials. But for a brand—especially a media…

November 10, 2013, 8:43 PM EST

Beauty Vulnerability: What Got Lost in Translation Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

October 4, 2013, 2:34 PM EDT

Contenders Prepare for ADT Finals Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

September 18, 2013, 5:06 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

Former Strategy Chief at UM Lands at Heat Takes a top role at the S.F. shop

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and…

July 23, 2013, 10:06 AM EDT

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

Ogilvy Adds Two More Grand Prix—in Outdoor and Media Paris wins for IBM boards, Amsterdam for funeral insurance ads

CANNES, France—After winning the Promo Grand Prix on Monday, Ogilvy & Mather picked up two more Grand Prix at the Cannes Lions festival here tonight, with its Paris office earning…

June 18, 2013, 3:30 PM EDT

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