5 Comic-Con Brand Partnerships That Make Actual Sense

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask […]

Nerd Love Is Worth Millions at Comic-Con

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego.The going rate to put an image on the facade of the Marriott Marquis, which sits next to the convention center hosting the event, is $500,000, according to a source.

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles

Strong Showing for Mad Men Premiere

Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers.