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Data Points: Social Commentary

Brand Marketing

Chances are if you're an avid TV viewer, you've tweeted about a show at some point. SocialGuide Intelligence, one of a growing number of companies tracking social response to TV [...]

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CBS: If It Ain’t Broke, Don’t Fix It

Convergent TV

CBS viewers can expect to see a lot of familiar faces next fall, as the network has locked up all but four hours of its 2012-13 prime-time schedule. The broadcaster [...]

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The Programming Insider

Convergent TV

Prime-Time Metered Market Wednesday Ratings: Idol-Ignited Fox Leads; CBS’ Survivor Still an Option  Wednesday 4/20/11 Yesterday's Winners:

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CBS’ Survivor Lands Season’s Second-Largest Audience

Convergent TV

Based on the preliminary live-plus-same-day ratings for Wednesday, Dec. 15, veteran Survivor: Nicaragua on CBS rose to its second-largest audience of the season in households (7.1 rating/12 share), total viewers [...]

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Mediaweek TV: Q&A With Survivor Host Jeff Probst

Convergent TV

Midway through its 20th cycle, CBS’s groundbreaking contest show Survivor has proven to be one of TV’s most durable nonscripted formats. And guiding viewers for each of those cycles through [...]