Saatchi & Saatchi X

Y&R Names First Global Chief for Retail Marketing

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm.

Saatchi Breaks First Work for Walmart on the Olympics

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed.The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy $250 billion in products made in America across 10 years.