Prime time ad rates

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good p

Why Everything You Think You Know About American Idol Is Dead Wrong

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that the show is on its last legs are perhaps more delusional than William Hung

Broadcast Spot Pricing Continues to Creep Up

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under $110,000 a pop.