Phil Dunphy

The Demise of the Doofus Dad in Ads

Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a stranger stops the dad, asking if he thinks that baby could use a hat. No, she couldn’t, he replies, mustering a perfunctory smile.