ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of the Union address Tuesday night.
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers they will save "up to 47 percent in energy costs" are likely to believe they will get that result.
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.