Kerry Washington's hit series Scandal anchors ABC's vaunted TGIT lineup—and is the network's third most popular series in the 18-49 demo. But the drama could be nearing its conclusion.
With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out slot. However, despite the larger-than-usual audiences that tune in right after the game, few actually stick around in the subsequent weeks.
There are few sure bets in television—unless you're talking about Shonda Rhimes. The uberproducer is overseeing four shows this season under her ShondaLand production company.
Soon after ABC Entertainment president Paul Lee suggested to Adweek that ABC's recent success wasn't entirely due to Shonda Rhimes, Jimmy Kimmel
From the White House to Westeros, from Litchfiled Pen to McKinley High, your favorite TV shows have been sharing the love all day following this morning's Supreme Court decision legalizing gay marriage in all 50 states. We start with the ladies from Litchfield Pen:
State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The Voice, as well as viewers who probably forgot The Blacklist is on hiatus until next year.
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.